![]() ![]() The font is so popular that there is a book and a documentary movie about it.īut how does it come? How can this simple and inconspicuous font be everywhere around us? New York’s MOMA also featured Helvetica, and the typeface won multiple awards and recognition because of it. Other sectors where Helvetica is highly popular are fashion (the iconic Helvetica T-shirt writing saying ‘I hate Helvetica’) and tech producers (Intel, Apple, Microsoft, etc.). ![]() Nowadays, the Helvetica font family can be described as ubiquitous, which is why it spells so many important brands (Nestle, Lufthansa, American Apparel, etc.). Observed from the technical aspect, Helvetica is originally a sans serif typeface, the ancestor of Berthold’s 1898 Akzidenz-Grotesk typeface. Helvetica is definitively (as font geeks with a repulsive turn of phrases like to say) one of the most popular fonts of our time.
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